brand consultancy

A logo is just the start. A quality, well thought out cross-media visual identity is key to positively shaping the perceptions of your potential customers or stakeholders.

I have over 18 years’ experience in brand development. Public and private, large and small, I have worked with organisations to refine their visual identities and to ensure that they are applied consistently across all media.

  • Logo design
  • Corporate format
  • Brand guides
  • Design assets

campaign design and copywriting

Unlike most designers, a background in English writing means I am uniquely placed to shape both graphics and copy to create unified “whole campaign” concepts.

Effective marketing is more than a nice picture and a few words. The most engaging campaigns are stories with a beginning, middle and end; little worlds filled with humour and their own internal logic. Engage the viewer, get them emotionally invested, and they will want to believe your key messages.

  • Design for campaigns
  • Writing for campaigns
  • Cross media delivery

print design

  • Stationery
  • Brochures
  • Corporate reports and accounts
  • Specialised finishes and paper stocks
  • Direct marketing and variable data
  • Exhibition stands
  • Packaging
  • Point of Sale (POS)
  • Signage and outdoor graphics
  • Print specification
  • Print management

web and apps

  • Website design, including Responsive
  • Social media branding (Facebook, Twitter, LinkedIn)
  • App branding (computer and mobile)
  • Content generation and updates
  • Email marketing and analytics