the story unfolds

Client: Wrenbridge developments

Brief: A mailshot to publicise a new industrial development in Basildon, Essex.

Solution: An A4 mailshot, which cunningly folds out at dramatic angles to reveal an A3 poster.

Involvement: Concept, paper engineering, copy writing and art working.


mailer visual outer

Above: the outer mailshot, including a space for mail merged names. The piece is kept closed with a single spot of low-tack adhesive.

mailer visual inner

Above: the dramatic folding out. The piece is made from one standard A3 sheet folded four times.

mail inner

Above: the inner poster.