without the drama

Client: IM Properties

Brief: Publicise a mixed use development in one of the most historic locations in the UK, whilst making absolutely no mention of its most famous son.

Solution: A cross media marketing campaign using the language of calmness and serenity to take the drama out of Stratford-Upon-Avon.

Involvement: Concepts, key messages and copy.

Tassell Design IM PROPERTIES PRESENTATION_Page_02

Above: the brand.

Above: key messages.

Above: concept cross media publicity pieces.

Tassell Design IM PROPERTIES PRESENTATION_Page_13

Above: campaign tag line.

Advertisements