Client: Saint-Gobain Abrasives
Brief: Communicate the dangers of not following the safety instructions supplied with abrasive products such as angle grinding disks.
Solution: An eye-catching graphic capturing the explosive force of a failing abrasive disk. Initially drawn as a ﬂat object, the disk was rendered using Illustrator’s 3D tools, before being exported to Photoshop for some extra explosive details.
Involvement: Concept, illustration, copy writing.