the personal touch

portfolio.indd

Client: British Motorcycle Federation

Brief: Improve the perceived approachability of the BMF by making their various publications feel ‘personal’.

Solution: Present publications as a series of road trip journals, complete with photos, notes, ticket stubs and cellotape. This project involved a fun few hours at the scanner ripping up pieces of paper and doodling on Post-Its – great fun. The various elements were then composited using Photoshop.

Involvement: Art direction, image compositing.

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