Client: Aspirational Magazine
Brief: Relaunch Leicester’s premier lifestyle publication to increase appeal to afﬂuent readership and advertisers.
Solution: Introduce a versatile style sheet with modern proportions and typefaces. To convey an added sense of quality, page sizes increased from A4 to 230x285mm, allowing for more white space whilst utilising the same number of sheets on a B2 press, minimising production costs.
Involvement: Art direction, concepts, style sheet development, copy writing.